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Electric Car Buyers in Germany Less Focused on Brand

According to a survey published by the Center for Automotive Management at Duisburg-Essen University, German car buyers expect to pay less for electric cars than the costs for automakers and they are less focused on brand names. Christoph Rauwald with Dow Jones Newswires wrote a brief story on the findings. Here’s an excerpt and link […]



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Hybird Car That Pays the Owner Back

The British Columbia Automobile Association (BCAA) studied the fuel costs of 16 hybrids over five years and they compared the costs against their purchase price and financing fees. In a study released in late July, only one of the 16 hybrids cost less to buy and run than its gasoline counterpart. Can you guess which […]



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Oil Obit: Creating Climate Wealth Summit 2010

Received an invite to the Summit 2010 “Creating Climate Wealth” from the event coordinators – thought I’d share: How can you use your business know-how to make a difference in the fight against climate change? Join representatives from GE, CODA Automotive, and many of today’s fastest growing climate wealth creators at the Creating Climate Wealth […]


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China Spelling Out Greenhouse Gas Goals

China claims it is serious about curbing greenhouse gas emissions and on Sunday moved to spell out greenhouse gas emission goals with a five year plan according to Reuters. Here’s an excerpt and link to the story: BEIJING (Reuters) – China said on Sunday it will spell out greenhouse gas emissions goals and monitoring rules […]


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Waste Plastic to Oil Conversion – $10 a Barrel

Is reducing the price per barrel of oil a step in the right direction? If so, Envion Inc. claims they are leading the charge towards a green future with the introduction of a plastic-to-oil conversion technology. According to the manufacturer, the Envion Oil Generator is a first-of-its-kind technology that converts plastic waste into synthetic light […]


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Marketing: Green Now Mainstream

Given the opportunities and consumer awareness, many companies have long since jumped on the "Green Marketing" bandwagon. And, green marketing is now mainstream. Jacquelyn Ottman provides her views and trends based on years of experience. Her article, published on the Harvard Business blog, is a good read. Here’s an excerpt and link to the full […]


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Mercedes-Benz Promotes Emission-Free Mobility

As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press […]