As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press releases hitting the presses now:
AMG Market News/Source: Mercedes-Benz/Stuttgart/July 21, 2009:

As the inventor of the automobile, Mercedes-Benz also accepts responsibility for its future. The Stuttgart premium car maker is underscoring this conviction with its “Road …

While updating my alumni info on the A.T. Kearney website, I surfed around and found, “Green Winners” – a white paper explaining why firms are wise to continue their sustainability efforts.
As companies cut costs to get through the current global economic slowdown, there is often a temptation to abandon recent forays into sustainability. Yet a new A.T. Kearney analysis finds that companies committed to corporate sustainability practices during this slowdown are achieving above-average performance in the financial markets during this slowdown. So before tossing out those sustainability practices and initiatives, …