Mercedes-Benz Promotes Emission-Free Mobility

22 Jul

As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press releases hitting the presses now:

AMG Market News/Source: Mercedes-Benz/Stuttgart/July 21, 2009:

BlueEFFICIENCY, Mercedes-Benz line up of 58 fuel-efficient vehicles

As the inventor of the automobile, Mercedes-Benz also accepts responsibility for its future. The Stuttgart premium car maker is underscoring this conviction with its “Road to emission-free Mobility”, which is intentionally structured to pursue a number of avenues. The three core aspects of development work are the optimization of vehicles with state-of-the-art internal combustion engines, further efficiency improvements with tailor-made hybridization and local emission-free driving with fuel cell and battery-powered vehicles. This strategy has been implemented consistently since its introduction at IAA 2007 – under the heading “Road to the Future”. Based on the concrete results of their research and experience gathered from highly successful major projects testing alternative vehicle and drive concepts, Mercedes engineers have established the pre-requisites for local emission-free driving tomorrow and the day after. Furthermore, with a large and continuously growing fleet of efficient and environmentally compatible series production vehicles – including 58 extremely fuel-efficient and clean BlueEFFICIENCY models – the three-pointed star offers a broad-ranging selection of premium vehicles that combine economy and environmental responsibility with safety, comfort and refined driving pleasure. (Continue Reading >>)

Green Winners Paper By A.T. Kearney

15 May

While updating my alumni info on the A.T. Kearney website, I surfed around and found, “Green Winners” – a white paper explaining why firms are wise to continue their sustainability efforts.

As companies cut costs to get through the current global economic slowdown, there is often a temptation to abandon recent forays into sustainability. Yet a new A.T. Kearney analysis finds that companies committed to corporate sustainability practices during this slowdown are achieving above-average performance in the financial markets during this slowdown. So before tossing out those sustainability practices and initiatives, it might be wise to first determine the real value of the efforts—especially the possible rewards for staying the course.
[You can download the PDF white paper by A.T. Kearney here, The performance of sustainability-focused companies during the financial crisis.]