Given the opportunities and consumer awareness, many companies have long since jumped on the "Green Marketing" bandwagon. And, green marketing is now mainstream.
Jacquelyn Ottman provides her views and trends based on years of experience. Her article, published on the Harvard Business blog, is a good read. Here’s an excerpt and link to the full story:
At the Sustainable Brands ’09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what …