60 Minutes Ponders Pickens Plan on Sunday

25 Oct

2008_60_mins CBS is taking a close look at the Pickens Energy Plan this Sunday; Charlie Rose profiles Pickens on 60 Minutes, Oct. 26, at 7 p.m. ET/PT. Is it politics or truly an attempt to help us better understand how to end our dependence on foreign oil once and for all?  Although I consider 60-minutes a pseudo news program, often too one-sided for my journalistic tastes, a lot of people will be introduced to the rising tide of interest in alternative energy. I wonder how they’ll spin it.

One thing they already have posted on the CBS website, is a short video of Sen. John Kerry looking past his nemesis, Swiftboat ad backer T. Boone Pickens, at this year’s DNC.

To enhance the promotion of this event as well as the overall marketing campaign for the Picken’s Plan, Picken’s marketing arm is launching a new way to reward those that are working the hardest to bring in new recruits to join the Picken’s Army.  Team Pickens announced they will be sending out an email this weekend that explains all the details. And, claiming, “this is going to be good.” Stay tuned.