Is reducing the price per barrel of oil a step in the right direction? If so, Envion Inc. claims they are leading the charge towards a green future with the introduction of a plastic-to-oil conversion technology. According to the manufacturer, the Envion Oil Generator is a first-of-its-kind technology that converts plastic waste into synthetic light medium oil for less than $10 per barrel.
GreenCar Magazine has a story (press release) here: Waste Plastic to Oil Conversion Process Produces Oil for Less than $10 barrel.
The Company’s principal activities focus on production, …

Given the opportunities and consumer awareness, many companies have long since jumped on the "Green Marketing" bandwagon. And, green marketing is now mainstream.
Jacquelyn Ottman provides her views and trends based on years of experience. Her article, published on the Harvard Business blog, is a good read. Here’s an excerpt and link to the full story:
At the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what …

As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press releases hitting the presses now:
AMG Market News/Source: Mercedes-Benz/Stuttgart/July 21, 2009:

As the inventor of the automobile, Mercedes-Benz also accepts responsibility for its future. The Stuttgart premium car maker is underscoring this conviction with its “Road …

smart fortwo will qualify for the highest voucher level of $4,500 upon the trade in of an eligible vehicle. When this voucher amount is applied to the purchase of a new smart fortwo, smart USA will be offering payments as low as $99 per month for qualified customers.

I’ve barely heard of the new car company, but it appears we all may soon based on the players getting involved. Camille Ricketts published a good piece on the topic:
If you haven’t heard of the V-Vehicle Co. before, you’re in good company. The stealthy new car maker just unveiled plans to produce a fuel-efficient vehicle that could change the game for greener cars — before most of them even hit the market. The company already has a factory in the works in Louisiana, thanks to John Doerr of Kleiner Perkins …

Will Federal incentive programs help change the agriculture industry by encouraging more farms to install solar energy systems? Reports suggest they will for some firms in Virginia.
A federal incentive program could forever change the face of Virginia’s agriculture industry by encouraging more farms to install solar energy systems.
That’s the hope of Blue Crump, owner of Fan-based Cityspace Construction and Cityspace Solar. Crump recently started pitching solar installations to local farms using government grants and credits as a tasty carrot.
Cityspace’s first agricultural project is the new wine-tasting room at Cooper Vineyards …

Reuters is reporting that the world’s largest solar power station will be located in Australia. Here’s an excerpt and link to the full story:
SYDNEY (Reuters) – Australia plans to build the world’s largest solar power station with an output of 1000 megawatts in a A$1.4 billion (US$1.05 billion) investment, Prime Minister Kevin Rudd said on Sunday [May 17, 2009].
The plant would have three times the generating capacity of the current biggest solar-powered electricity plant, which is in California, Rudd said during a tour of a power station.
Tender details will be …