sustainability

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Mercedes-Benz Promotes Emission-Free Mobility

As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press […]

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Green Winners Paper By A.T. Kearney

While updating my alumni info on the A.T. Kearney website, I surfed around and found, “Green Winners” – a white paper explaining why firms are wise to continue their sustainability efforts. As companies cut costs to get through the current global economic slowdown, there is often a temptation to abandon recent forays into sustainability. Yet […]