sustainability

living standard

Living Standard Sustainability Perspectives on Climate Risks

The U.S. Green Building Council (USGBC) is committed to a sustainable, prosperous future for communities worldwide. To help spread the word, they have launched the Living Standard campaign. The campaign seeks to expand the conversation around sustainability well beyond the green building community to a broader population.   Also, the Living Standard campaign aims to […]

Read More

No Picture

Mercedes-Benz Promotes Emission-Free Mobility

As the consumer’s awareness of environmental responsibility grows, so does the PR pumped out by the marketing arm of Mercedes-Benz. And, marketers at Mercedes-Benz want to make sure you know about their growing fleet of efficient and environmentally compatible production vehicles, which now includes 58 fuel-efficient BlueEFFICIENCY models. Here’s one of several environment related press […]


No Picture

Green Winners Paper By A.T. Kearney

While updating my alumni info on the A.T. Kearney website, I surfed around and found, “Green Winners” – a white paper explaining why firms are wise to continue their sustainability efforts. As companies cut costs to get through the current global economic slowdown, there is often a temptation to abandon recent forays into sustainability. Yet […]