Electric Car Buyers in Germany Less Focused on Brand

According to a survey published by the Center for Automotive Management at Duisburg-Essen University, German car buyers expect to pay less for electric cars than the costs for automakers and they are less focused on brand names. Christoph Rauwald with Dow Jones Newswires wrote a brief story on the findings. Here’s an excerpt and link to the full-story:

FRANKFURT (Dow Jones) – German car buyers are less focused on brand names when it comes to purchasing an electric vehicle, but the price they are willing to pay is far below the costs for automakers, according to a survey published Tuesday by the Center for Automotive Management at Duisburg-Essen University.

According to the study, German car buyers are willing to pay up to EUR21,500 for an electric vehicle from an established brand such as VW or BMW. They would spend the same amount on a car of an unknown brand if the range and battery charging time were 20% better.

“They would even spend more money–up to an extra EUR2,500–if the technical (features) of no-name cars are considerably above the standards of brand models,” the survey said, adding that the average price German car buyers are willing to pay for an electric vehicle is EUR15,000. FULL-STORY HERE.

Source: Christoph Rauwald, Dow Jones Newswires; +49 69 29 725 512; christoph.rauwald@dowjones.com