Oil Obit | Energy News/January 30, 2009: PRWEB reports the launch of The Mother Nature Network, an environmental news and information website at mnn.com. The site is using an advertising supported model to provide green news and information. Advertising veteran Joel Babbit and Rolling Stones Keyboardist (Chuck Leavell) teamed up to provide environmental information for the average person; environmental news and information at the national and local levels, original articles and celebrity blogs. Also, the site allows users to create their own profiles and blogs, which allows them to connect with other green-minded individuals (i.e., social community).
Joel Babbit was formerly President & Chief Creative Officer of GCI, one of the world’s 10 largest public relations firms with over 40 offices in 22 countries and a subsidiary of London-based WPP (NASDAQ: WPPGY). Chuck Leavell, serving as the site’s Director of Environmental Affairs, has been the keyboardist for the Rolling Stones since 1972. He was previously a member of the Allman Brothers Band and he has played with Eric Clapton, The Black Crowes, George Harrison, The Allman Brothers Band, The Indigo Girls, Blues Traveler, Train, Montgomery Gentry, Lee Ann Womack and many, many more. In addition to being a well-known musical artist, Leavell is an avid environmentalist and the author of Forever Green and The Tree Farmer.